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Talking Vending Machine Tells Users What To Do To Get Free Coffee

Talking Vending Machine Tells Users What To Do To Get Free Coffee
Advertising

A caffeinated drinks dispenser shouts out commands to people passing by, exchanging compliance for a gratis beverage.

Karen Baker
  • 22 august 2012

Meet “Kenneth,” the talking vending machine stationed in Soho Square. An ’employee’ of U.K. Coffee Company Kenco Millicano, Kenneth will give you a free cup of joe on one condition: you must do as he says. Passers-by were shouted at to stop, give him a hug, do a dance and other random acts. If they complied, he treated them to coffee.

A result of ad agency Leo Burnett’s genius, more and more brands are creating interactive experiences to catch consumers’ attention. In this case instead of consumers telling a machine what they want it to do, the machine turns and gives the orders.  By turning protocol on its head Kenco Millicano creates a unique experience for

Watch Kenneth at work below:

Kenco Millicano / Kenneth the Talking Vending Machine 

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