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London Fashion Brand Unleashes Maids & Butlers To ‘Clean Up’ NYC [Video]

London Fashion Brand Unleashes Maids & Butlers To ‘Clean Up’ NYC [Video]
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Ted Baker London employed fake cleaning staff to tidy up the city's streets before the opening of its 5th Avenue store.

Emma Hutchings
  • 13 august 2012

Before opening its ‘Grand House’ store on 5th Avenue in Manhattan, Ted Baker sent out a fleet of 1920’s-era maids and butlers across NYC to see what would happen when British etiquette reached the streets.

Ted Baker London Unleashes Maids & Butlers In NYC [Video]

Dubbed ‘Midtown Abbey’, the stunt saw them polishing subway poles, ironing street maps, pouring tea for chess players, scooping dog poop, and much more. Check it out in the video below:

Ted Baker

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