Two successful entrepreneurs in London make specialty cocktails from a two-wheeled ‘bar.’
Travelling Gin Co. is a startup in London created by Edward Godden and Joseph Lewis. The duo make gin and tonic cocktails straight from their bicycle. Everything they need is stored at the rear of the bicycle: the bar is equipped with a basket full of limes, mixers, spice, and a curated selection of local gins.
Like artisans, the cocktails are complex and made with care without the overhead or environmental impact. ‘It’s easy for us to park up and serve in the most remote outdoor places for parties,’ says Godden. Their mobile operation does not require the use of power and is free of emissions.
The cofounders got their idea for the mobile business last year after a cycling trip that Lewis made from London to Amsterdam. Godden, speaking of Lewis:
Joe took an old butcher bicycle for the journey, and attached a spirit optic to the front of the frame. He served drinks when they stopped off for the evening…it all developed from there.
With the ease of portability and its traveling nature, no location is too obscure for Godden and Lewis. Since 2011, they have cycled and served their concoctions everywhere including the London Festival of Architecture and at The Michelberger Hotel in Berlin for a two-week long stint. They have also popped up at street markets, store openings, music festivals, and weddings.
As the summer comes to a close, the two travelers are planning an indoor pop-up bar for the winter. Visit their blog for the latest.