Uniqlo’s Newest Ads Feature Life-Sized Bugs

Uniqlo’s Newest Ads Feature Life-Sized Bugs

As part of its capsule collection with streetwear designer Jun Takahashi, the Japanese megaretailer rolls a fun, insect-inspired new look book.

Laura Feinstein
  • 24 august 2012

If you’ve ever looked at a fashion Editor’s desk, there’s one thing you’re always sure to find: look books. Stack upon stacks of nicely shot, glossily- packaged guides to next season’s cashmere sweaters or slingback heels. Unfortunately, as a side effect of this deluge of material, a lot of it goes unnoticed– either thrown out, or given to interns. So what’s a sure fire way to ensure that your newest collection doesn’t end up in the trash? (besides sending it in PDF form of course). Make sure it has an awesome hitch!

This is the appeal of Uniqlo‘s newest bug-themed look book, an eye-catchingly shot and conceptualized series of images for its upcoming collaboration with Japanese streetwear designer Jun Takahashis for his collection called Uniqlo Undercover. Shot by Tim Walker, a fashion photography super-star, and with props designed by prominent art director Rhea Thierstein, this incredibly fun and wearable collab hits stores August 31st, and has the reasonable price points of $9.90 to $199.99.

Check out some of the amazing images bellow:


Uniqlo // Jun Takahashi/Undercover


Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Millennials Today

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work


Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Related Expert

Adam Laskowitz

Smart Home Designer

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform


Future Of Work
Cultivating The Next Generation Of Leaders

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

No search results found.