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Urban Outfitters Brings Online-Only Items Offline In Latest Pop-Up Shop

The lifestyle retailer puts shopping for home furnishings and decor back in the real world for maximum product interaction and shared experience.

Jackie Rangel
Jackie Rangel on August 29, 2012.

Known for its unique retail collaborations with of-the-moment brands, LA’s Space15Twenty recently unveiled its latest lifestyle concept shop from multi-brand retail giant, Urban Outfitters. While the idea of a pop-up is nothing new to the retail sector, Urban Outfitters is putting a little twist on their newest iteration.

The shop, dubbed ‘Home is Where the ________ is‘ features furnishings that are typically only available online via the UO website. In other words, they’re translating what was once an exclusively digital experience into the real world for shoppers to browse in person.

‘Home is Where the _______ is’ is open daily from 12 pm to 8 pm at Space15Twenty (1520 N. Cahuenga Blvd.).

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