Visitors Interact At Audi Pavilion Using Avatar-Like Spheres

Visitors Interact At Audi Pavilion Using Avatar-Like Spheres

A unique personalized interface allows visitors to access information and affect the pavilion interior environment during their visit.

Dave Pinter, PSFK
  • 2 august 2012

The new Audi brand pavilion opened in late spring of 2012 within the Autostadt at Wolfsburg, Germany. Designed by Schmidhuber and KMS Team, the exhibition aims to showcase Audi’s current design, engineering and technology innovations. To make the experience more dynamic, each visitor uses a personalized sphere to activate content and interact with the entire pavilion itself.

Pavilion entry.

Personalization docks.

Once inside, individuals get a sphere which they can initialize with their photo and name. Contained within each sphere is a series of LED lights which change color depending on where in the pavilion it travels. Content can accessed by placing the sphere in recessed docks.

Connect Rotunda.

The finish of the exhibition is a rotunda with a 360 degree media projection called Audi Connect. The content projected changes based on information read from spheres in the room. The content varies depending on what information was accessed during a visit creating an ever changing finale.

Check out the video below which shows a virtual walk through of the pavilion and the spheres in action.


Audi Pavilion Autostadt

Photos: Schmidhuber


Modular System Lets Musicians Create Their Own MIDI Controllers

Arts & Culture
Travel Today

Bicycle Hotel In Norway Makes Commuting A Breeze

The energy efficient space was designed to help the city of Lillestrøm get closer to their environmental goals by encouraging people to ride their bike

Retail Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs


Get PSFK's Related Report: Future of Retail 2017

See All
Op-Ed Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Health Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Related Expert

Adam Laskowitz

Smart Home Designer

Technology Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Automotive Yesterday

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

Cities Yesterday

Nissan Is Testing A Digital Car Sharing Program In Europe

Nissan plans to launch their new service in Paris sometime this year to trial the profile-matching service

Social Media Yesterday

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

Consumer Goods Yesterday

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin


Conference Built Around Report Launch

Innovation Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

Syndicated Yesterday

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

USA Yesterday

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

No search results found.