The site brings ‘TrueView’ ads to its mobile version, looking at new ways to deliver ads on mobile where people are less likely to have the patience for them.

The video site is testing out ‘TrueView’ ads on mobile, which give viewers the option to skip to content and have more control over their ad experience. Content providers have been looking for ways to deliver ads on mobile in a less-intrusive while still effective way.

New York Times

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