Ayse Birsel To Herman Miller: ‘I Am A Designer Of Life’ [Video]

In the latest installment of the design studio’s video series, the Turkish designer talks about how by deconstructing traditional concepts, she finds her personal values.

The third in a series of film installations by Herman Miller features Ayse Birsel, a designer based in New York City, who draws on the simultaneous dualities of the City, in its beauty and ugliness, the rich and the poor. She found the same dynamic in her home country, Turkey, and felt an inexplicably strong desire to move to the Big Apple.

Taking time out of each day to think without inhibition, Birsel finds that the process of deconstruction and reconstruction helps a person to find another point of view, extrapolating values and a new facet of identity. She, personally, uses concept maps, graphs, sketches, flow charts, and automatic writing, as seen in the video below.

“Design is imagination,” she says, “and if you can imagine something, you can make it happen.” It is this logic that leads Birsel to believe that if you can design your life, you can create coherence by aligning your values with your actions.

Images via: Herman Miller, LAImage

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