Irish pop band The Script launched an interactive campaign that utilized Twitter and Facebook to generate hype for their third album, #3. They worked with digital agency Essence to develop the innovative campaign around the launch of the album, which hit shelves across the UK on September 10th. They offered fans the chance to win tickets to a sold out show in London, which they hid around the city.
People were invited to tweet using the hashtag #GetMeToTheScript and as more people tweeted, the map on the Facebook page zoomed further in to reveal the exact location of the tickets. Once it was revealed, the first person to arrive there won the tickets. This activity is also due to be replicated in L.A. to support the group’s U.S. album launch.