We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:
- The continued, ascending importance of design (and user experience)
- Further examples of how the internet and connectivity have revolutionized manufacturing (and a new industrial revolution)
- An expanding market for independent makers (facilitated through crowdfunding, and celebrated by Etsy)
- A distate for marketing speak and buzzword bingo – clients, the media and colleagues see through it
Discussions Shaping Strategy, Creativity & Innovation
- The Internet? We Built That
- A Hunter’s Guide to Bullsh*t Free Insights
- History, As Recorded on Twitter, Is Vanishing from the Web, Say Computer Scientists
- The Internet Has Created a New Industrial Revolution
- The Internet and Things: How Manufacturing Could Get Better With a Dose of Networked Data
- Why Good Design Is Finally A Bottom-Line Investment (substantiated by several identity redesigns this week – see below)
- The 6 Brands That Creatives Most and Least Want to Work With
- Using Behavioral Economics, Psychology and Neuroeconomics to Maximize Sales
- Pew Research Center: Global Threats and Concerns (US Public, experts differ on perceptions of China as a threat)
- Launch Your Next Idea Before It’s Ready
- The Future of Advertising Is More Buzzwords
- Teens Credit Word of Mouth Most Reliable Shopping Source
- From Shopping to Warfare, Why Maps Shape Our Minds As Well As Our Planet
- Startup is the New Hipster
Notable Ideas: New Products, Platforms and Projects
- What Technologies Will Crowdfunding Create?
- Time’s 50 Best Websites of 2012
- Google’s Creative Sandbox (showcasing digital creativity + innovation)
- Printing New Tunes for the Fisher-Price Record Player
- Napkin Labs Launches Facebook ‘Fan Center’ to Give Brands More Qualitative Customer Relationships
- Why Startups Should Study Abroad
- How Burberry Uses Salesforce.com Platform to Create Rich Retail Experiences (that are social and mobile first)
- Apple’s Sir Jonathan Ive to Design Limited Edition Leica Camera
- Next Year’s LEGO Marvel & DC Collection
- Mural.ly (Pinterest for creative pro’s)
Brands, Companies and Entities of Note (some more obvious than others)
- Can Ben Silbermann Turn Pinterest Into the World’s Greatest Shopfront?
- Nestle Is Playing Real Life Willy Wonka
- Windows 8: The Boldest, Biggest Redesign in Microsoft’s History
- Could A Redesign Really Rescue USA Today?
- Macy’s Flagship $400M Makeover Creating Stir
- Gap Japan Launches Passbook Offers in Less than 24 Hours
- Sports Illustrated Goes Deep on Twitter
- Warby Parker Tries TV As An Ad Medium
- Ikea Opens a Floating Night Market
- Gilt Groupe to Shutter Park & Bond, Cut Back on Groceries
- Etsy Highlights Individual Makers via YouTube Channel
- Marc Newson on iPhone: “God is in the detail”
Digital & Social Media News and Resources
- The Indomitable Mary Meeker
- The Evolution and Art of Web Design
- Welcome to Apple’s iOS6 Map: Where Berlin Is Now Called ‘Schoeneiche’
- 11 Things To Do With Your Old iPhone
- A New Take on F-Commerce: Soldsie Lets Retailers Sell Through Facebook Comments
- Facebook Leverages Your Likes, Age and Gender to Serve Ads Inside Third Party Apps
- Facebook Cuts Off Reach Generator
- Twitter Redesigns Its Mobile UI, and Looks More Like Facebook
- Google Adds Another Cool Tool to Search: Six Degrees of Kevin Bacon
- The Best Web and Social Media Analytics Tools Available for Brands












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