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This Week In Brand Strategy & Marketing

This Week In Brand Strategy & Marketing
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PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

by Paloma M. Vazquez
  • 30 september 2012

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:

  • The continued, ascending importance of design (and user experience)
  • Further examples of how the internet and connectivity have revolutionized manufacturing (and a new industrial revolution)
  • An expanding market for independent makers (facilitated through crowdfunding, and celebrated by Etsy)
  • A distate for marketing speak and buzzword bingo – clients, the media and colleagues see through it

Discussions Shaping Strategy, Creativity & Innovation 

Notable Ideas: New Products, Platforms and Projects 

Brands, Companies and Entities of Note (some more obvious than others)

Digital & Social Media News and Resources

 

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