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Perfume Line Evokes Memories With Scents like ‘Snow’ [Video]

Perfume Line Evokes Memories With Scents like ‘Snow’ [Video]
Advertising

Christopher Brosius' line 'CB I Hate Perfume' eschews traditional fragrance marketing for a more personal approach.

Yi Chen
  • 10 september 2012

Christopher Brosius is a perfumer based in New York who worked at Demeter Fragrance Library and Kiehl’s before founding his own company, CB I Hate Perfume. The ironic name reflects Brosius’  attitude towards commercialized perfume where most users choose it for the brand or celebrity endorsement, rather than for the scent and the emotions it evokes. Everyone ends up smelling similar in what Brosius describes as an ‘ethereal corset trapping everyone in the same unnatural shape… People who smell like everyone else disgust me.’

Brosius’ line of perfumes are more subtle, and have been carefully crafted to reflect a particular memory, place, or time. Over the years, Brosius has extended his line to include 36 unique perfumes, including ‘Dirt,’ ‘Snow,’ and ‘November.’ The packaging also reflects the blend, as minimalistic and elegant.

The CB I Hate Perfume line ranges from $65 to $275 per bottle, and available from 2 milliliters to 150 milliliters.

Watch Brosius speak about his unorthodox approach to scent-making:

CB I Hate Perfume

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