ShopInterest turns Pinterest boards into mini-shops so instead of clicking through the pin to the website where the product can be found, people can buy it directly from the Pinterest page. The new eCommerce platform is great for independent sellers, helping them create a fully-featured online store and generate sales from their followers.

To start a store, users need to sign in and select the boards where their products are. Then they can add a description, prices, shipping charges, and the payment method they’d like to accept. ShopInterest handles the rest of the store setup for the user. The startup has recently received an investment to continue building its platform. You can check out the video below to see how the selling process works:

ShopInterest