A well-orchestrated collaboration between the designer and the tech giant is sure to fight off any geeky stigma the new tech might carry with it
Fashion’s heavyweight, Diane von Furstenberg and Google may be one of the most interesting matches this season. At this year’s New York Fashion Week Spring/Summer 2013, Google teamed up with the celebrated fashion designer to showcase Google’s Project Glass.
The eyewear worn by some of DVF’s models are actual prototypes and were shown in various colors that matched the silhouettes, sculpted ruffles, polka dots, and color-blocking of each ensemble. Backstage the designer was wearing pair of glasses herself as she ushered the models onto the runway. The glasses have a built-in camera on the right-side of the eye that will record the entire show.
It’s apparent that Google is taking steps toward branding its geeky gadget as a must-have wearable high fashion accessory, especially with one of fashion’s biggest influencers.
Sergey Brin, co-founder of Google, commented:
We were at a conference together and we were testing out a prototype. I talked about it to [Diane von Furstenberg] and she loved it. We thought about it. It’s really a perfect combination. What we really have been going for is style and comfort, and I can’t really think of a brand that signifies that better than Diane’s.
Project Glass’s appearance at Fashion Week is its first officially endorsed appearance after its concept reveal early this year. It is slated to sell for less than $1,500 when it hits the market in 2013.
The footage recorded on the runway will be featured in a short film called, “DVF Through Glass,” and also gives viewers a behind-the-scenes look into DVF’s creative process in bringing her collections to life. The film will be released on September 13 on the designer’s Google+ page and YouTube channel.
Click through the gallery below to see more images from the show.