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Ed Cotton: Could You Work At The Same Job For 70 Years?

Ed Cotton: Could You Work At The Same Job For 70 Years?
Culture

Jiro Ono has been making sushi since he was nine years old, but still says he has more to learn to perfect his craft.

Ed Cotton, BSSP
  • 6 september 2012

In a world of relentless and exhausting change, it’s fascinating when you find examples of those who do the extreme opposite; people who manage to resist the temptation to have multiple careers, they aren’t constantly looking for the next new thing and instead stick to one thing and do it for a lifetime.

One such individual is Jiro Ono from Tokyo, Japan who has done only one thing for his working life, since he was aged nine, which is making sushi.

The amazing thing about Jiro is that despite turning sushi into an art and winning all kinds of accolades for his efforts, he’s still not content and still believes he has more to learn.

In Japan, he’s called a Shokunin– which describes a person who relentlessly pursues perfection through their craft.

Jiro’s story can be seen in David Gelb’s documentary ‘Jiro Dreams of Sushi:’

Photograph courtesy of Magnolia Pictures

To see the original post, click hereOriginally posted on Influx, which explores the intersection of brands and the social, consumer and cultural forces that shape them. Read more on Influx.

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