R/GA is a full-service interactive agency that is known for its creative digital work for clients like Nike, HBO, MasterCard, and Grey Goose. Its latest campaign wants to change the way fans look at American football. Just in time for the NFL season, R/GA has created a statistical tool called “In the Red Zone” to help fantasy fans pick the right teams, players, and positions.
In the Red Zone takes into account every red zone play from the last six NFL season, which features over 25,000 plays. The data is presented in a visually aesthetic and easy to understand graphical representation that can be easily manipulated.
Michael Lewis, Creative Director at R/GA, explains that:
Think about how stats are currently represented a lot of the time—in tables, in lists—it’s extremely abstract. The thing that we really love is when you make it concrete and you make it visceral.