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Ford Escape Ads Focus On Employees With Ideas

Ford Escape Ads Focus On Employees With Ideas
Advertising

Commercials highlight staff that made a difference by coming up with new innovation for the motor company.

Emma Hutchings
  • 3 september 2012

Some of the faces behind the Ford Escape‘s smart technologies are featured in the company’s new ad campaign, extending its focus on “real people”. The ads focus on staff that made a difference by coming up with new ideas for the motor company. Mike Gallagher, marketing communications manager, says:

These are not actors; the new ads feature actual Ford employees, who bring an authenticity to the spots rarely offered to the consumer. This personalizes Ford’s Go Further campaign.

The TV ads highlight key Ford employees: Scott Makowski (powertrain engineer) worked on the Escape’s two available EcoBoost engines, and found a way to bring power and efficiency to them. Erika Tsubaki (design supervisor) and her team designed the all-new SUV with more cargo space than the outgoing model, wrapped in a sleeker body. Vince Mahe (engineer) came up with a hands-free way for people to open the liftgate with a simple kicking motion under the rear bumper. Jennifer Brace (interface engineer) made the SYNC and MyFord Touch connectivity systems intuitive, engaging and responsive.

Ford

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