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Google Uses Shipping Containers To Brand Itself At DNC

Google Uses Shipping Containers To Brand Itself At DNC
Design

The tech giant's home for the Democratic National Convention is a structure built around the huge metal boxes.

Emma Hutchings
  • 7 september 2012

Google‘s base of operations at the Democratic National Convention in Charlotte, North Carolina was constructed using shipping containers. The tech company wanted to raise its profile among the media and politicians at the event and the brightly-colored metal boxes provided plenty of space for marketing and networking.

Google Uses Shipping Containers To Brand Itself At DNC

The shipping containers housed broadcasting facilities for YouTube (which livestreamed the convention), relaxing spaces with sofas and chairs, a refreshment bar, and several interactive displays.

Google Uses Shipping Containers To Brand Itself At DNC

It also offered free wi-fi to the public, cellphone charging stations, and the chance to get a glimpse of Google’s self driving car.

Google Uses Shipping Containers To Brand Itself At DNC

From restaurants to hotels to even a clean energy generator, shipping containers seem to be having a real moment- is recycling the large containers into unique spaces the new ‘it’ thing in architecture and sustainable design?

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