The six best new menswear designers in America, selected by GQ editor-in-chief Jim Nelson, creative director Jim Moore, and the magazine’s fashion editors, will have their products sold in a limited edition collection at Gap stores worldwide and online. This cross-collaboration between a publication and a retailer aims to help boost sales on both ends.
Starting September 27th, Gap will sell exclusive items from all six designers, ranging from boxers at $20 to a leather bomber jacket at $348. The rising designers are BLK DNM, Ian Velardi, Mark McNairy New Amsterdam, Ovadia & Sons, Saturdays NYC, and Todd Snyder. They will be featured, along with pieces from their Gap-exclusive collection, in a special fourteen-page advertising insert in the October issue of GQ. Mark Breitbard, head of merchandising for Gap North America, said:
From the very early stages of the design process, we knew this collection was going to be something our customers were drawn to. These designers are shaping the future of menswear, and it’s an honor to bring their distinct visions to life in a way that complements Gap’s casual American point of view.
Check out the video for more info on the collaboration: