In the latest installment of the design studio’s video series, Don Chadwick shares his thoughts on how selectivity and vision are the characteristics of good design.
The second installation of the Why Design video series profiles Don Chadwick, whose ergonomic Aeron chair for Herman Miller has been so influential in furniture design that it has been honored with the ‘Design of the Decade’ Award and given a spot in MoMA’s permanent collection.
In his video, ‘The Camera Becomes an Extension of Your Eyes,’ Chadwick describes how looking at life through a camera lens influences his design process:
Curiosity inspires him to constantly explore new options in his work, to find themes that he can make his own. Never without his Polaroid, Chadwick views the selectivity of camera vision as vital to good design, as well as an eye for small detail: “It’s our function as designers to see what other people don’t see.”