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Herman Miller Asks Yves Behar, ‘Why Do You Design?’

The brand introduces a new video site that profiles in-house designers and their inspiration.

Allie Walker
Allie Walker on September 17, 2012. @NYC_Allie

Herman Miller, the legendary furniture design brand, has launched a new site that explores the ‘why’ behind design. The Why Design microsite features one of the brand’s designers each week, delving into the designer’s inspiration and giving viewers greater insight into their design process:

At Herman Miller design is the language we use to ask questions and seek answers to the problems our customers face. The design process is a journey into the unknown—or as George Nelson once quipped, ‘I have never met a designer who was retained to keep things the same as they were.’ Before we decide what we do and how we do it, we like to begin by asking the question ‘Why?’ In Why Design, a new video series, we explore the world through the eyes of our designers, and share something of why we value their point of view.

The video based-site launched with Yves Béhar, a designer known for his innovative and forward-thinking creations. He is the founder of fuseproject, and in addition to collaborating with Herman Miller, his impressive client roster includes designing the Big Jambox for Jawbone, creating the EV charging station Wattstation for GE, designing the unique shape and look of the open-source gaming console Ouya, and re-imagining the traditional shoe box for Puma.

In his video for Why Design, ‘Surfing is like Improvisational Jazz,’ Béhar speaks to how living in San Francisco, and especially the art of surfing, influences his design process:

Watch the video below to get a sneak peak at future designers in the series, and visit Why Design weekly to get the latest dose of inspiration.

Click through pictures of Béhar’s profile on Why Design below:

Why Design

all images Herman Miller

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