IAM Advertising have taken on the National Black Programming Consortium and will work with them to promote the new TV program ‘DC Met: Life Inside School Reform.’
IAM Advertising is an ad agency run by students from the High School for Innovation in Advertising and Media in Brooklyn, New York. It launched in May and gives youngsters the chance to craft strategy, plan media, and produce creative.
They have just signed their first client, the National Black Programming Consortium, and will work with them on a campaign for the new TV program on PBS, DC Met: Life Inside School Reform. The documentary follows the lives of the principal, teachers and students at an alternative high school in Washington, DC. As the IAM students are also from an alternative high school, they should have some great ideas about how to reach their peers.
The agency will contribute branding concepts and suggest bold ideas to spark national media attention around public education and this TV series. Ad Age reports that Digitas will partner with the students on the campaign and the fees paid to IAM Advertising will be distributed to educational funds administered by the 4A’s. You can check out the trailer for the documentary below: