UK Department Store Promises To Be ‘Never Knowingly Undersold’ With A Love Story

John Lewis unveils their splitscreen spot featuring a girl in 1925 and a boy in the present day, to show that the important things in life never change.

John Lewis has unveiled their latest advert, a splitscreen spot of two people falling in love. The girl is in 1925, the year that the department store first made its ‘Never Knowingly Undersold’ commitment, while the boy is in the present day. The ad aims to show that the important things in life never change, and the store’s commitment has remained unchanged since 1925.

By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are different to how they were almost 100 years ago, the really important things haven’t changed at all.

John Lewis