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New Campaign Creates A Kung Fu Movie With Crowdsourced Subtitles

New Campaign Creates A Kung Fu Movie With Crowdsourced Subtitles
Advertising

Maggi Fusian Noodles created an interactive campaign that allowed users to create the dialogue for an action flick poking fun at the genre.

Emma Hutchings
  • 12 september 2012

Food company Maggi Fusian Noodles created an interactive campaign that invited Facebook fans to write the subtitles of a Kung Fu movie. It split the film into episodes and crowdsourced the subtitles, letting users vote for their favorite to drive the storyline of Fists of Fusian.

Creating A Kung Fu Movie With Crowdsourced Subtitles

The campaign, by MercerBell, allowed the audience to submit their own dialogue for scenes, and the winning entries are being edited together to create a new crowdsourced movie. David Bell said:

We designed the Fists of Fusian campaign to encourage consumers to interact with the Maggi Fusian brand, to create their own story and experience the taste of adventure the brand conveys. Our target audience has a tendency to mash-up, auto-tune, re-caption and otherwise change whatever content they like. We are tapping into that instinct.

Check out a couple of the episodes below:

Maggi Fusian Noodles

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