Mercedes Creates A Drive-Thru Buffet For London Fashion Week
British food artists Bompas & Parr curated a unique dining experience in partnership with the auto maker, complete with a light installation, revolving restaurant, and roller girls.
Bompas & Parr curated a food and car extravaganza ahead of London Fashion Week with the ‘Mercedes Drive Thru,’ located beneath Selfridges in the 40m long marble entrance to the Old Selfridges Hotel. The Drive Thru aimed to turn the enjoyment of dining in a car into an exceptional sensory experience, with a revolving restaurant, roller girls, uniforms by Tour de Force, and an unforgettable menu for the fashion world.
Bompas & Parr worked with light artists Jason Bruges Studio to create a pulsating light installation that illuminated as guests drove through it. Sam Bompas said:
We create luxury dining, Mercedes produces luxury cars – working together to create the world’s best “drive thru” is therefore an obvious collaboration.