‘How Do You Drive Your Coffee?’ was a test drive geared towards the working people of the Netherlands that linked people’s driving with a particular preparation of morning java.
JWT Amsterdam helped MINI reach the busy people of the Netherlands through “the beloved fuel every office in the Netherlands runs on: coffee.” The car company visited businesses with its coffee bar and six specially-equipped MINIs to discover their employees’ taste in coffee during a unique test drive.
The vehicles had special computerchips on board, which analyzed each individual’s driving style and automatically linked it to a matching coffee profile.
Are you a Formula 1 driver? Then there’s a strong ristretto waiting for you. Is 30 your maximum speed? A mild americano for you. This way MINI asks the Dutch working people the question: How do you drive your coffee?
You can check out the unique driving experience in the video below: