Artist Highlights National Stereotypes By Redesigning Countries’ Flags [Pics]

Artist Highlights National Stereotypes By Redesigning Countries’ Flags [Pics]

'Flagster Series' uses generalizing clichés and typography to recreate the familiar patriotic emblems.

Allie Walker
  • 21 september 2012

When you think of Switzerland, what thoughts and images come to mind? The United States? Brazil? In the project Flagster Series, Russian artist Kirill Zaytsev recreates country flags with typography. Zaytsev uses popular national clichés to recreate the flags, placing a stereotypical image associated with the country in the background to complete the visual experiment.

In the flag for Switzerland, red and white letters create the ‘plus’ symbol of the traditional flag, spelling out the products and landmarks most famous in the country: Chocolate, Watch, Alps, Knife, and Bank. Behind the typographic ‘flag’ is a picturesque image of the Alps. The stars and stripes of the United States flag get reinterpreted as the words Pride, Heads, Hollywood, Cheerlead, Cowboy, and NYC in alternating red and white lines while a picture of a diner in a desert occupies the background.

Are the words and images the ones that come to your mind when describing the countries of the world?

Click through the full collection of the flags below:


Kirill Zaytsev


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