menu

Shawn Parr: 3 Pillars For Powerful Nonprofit Fundraising

Shawn Parr: 3 Pillars For Powerful Nonprofit Fundraising
Advertising

StayClassy drives online fundraising for thousands of nonprofits by using the most current technology and rewarding people for their good behavior.

Shawn Parr, Bulldog Drummond
  • 23 september 2012

Seven years ago, Scot Chisholm’s mother was diagnosed with cancer. Not being one to sit around and swim in sadness, Chisholm did what he knew best. He got busy raising funds for cancer research to get involved and work toward a cure, not just for his mom, but for all the others like her.

He started off with what he thought we be an easy event to organize–a pub crawl. In his first event raised $1,000 and, soon, friends and colleagues began asking him to organize these events for other charities. He and business partner, Pat Walsh, began throwing events for a range of nonprofits and even using their business prowess to consult with the organizations. Through these projects, they experienced a constant frustration when it came to the types of software available for fundraising. So they decided to create their own.

StayClassy is an online fundraising platform for nonprofits to raise money and organize their supporters. After years of testing their concept with dozens of nonprofits, their initial idea has evolved into what is now an industry-leading online fundraising solution for charities, foundations, churches, schools, clubs, and more. They are the secret to fundraising success for thousands of organizations nation-wide. StayClassy works with such organizations as Invisible Children, Oxfam America, Pencils of Promise, Quicksilver Foundation, and the National Breast Cancer Foundation.

StayClassy’s latest evolution is the annual CLASSY Awards, the largest philanthropic award ceremony in the country, which is happening this weekend in San Diego. Hundreds of thousands of votes have been cast and everything will culminate in philanthropy’s biggest night, the CLASSY Awards’ red carpet award ceremony, on September 22.

Chisholm and Walsh continue to expand the ways in which they can help grow, support and raise capital for vital nonprofit organizations through both StayClassy and the CLASSY Awards. In preparing to speak at the CLASSY Awards’ inaugural Collaborative event this week, I dug into their business model and was pleasantly surprised to discover three pillars of uncommon sense in their innovative online methodology for nonprofit fundraising:

1. Make making a difference personal.
For Chisholm, StayClassy was a very personal business idea. His undeniable fervor has poured over into the detail and care with which he has developed their technology platform. He and his army of fundraising experts constantly educate and inspire customers to approach fundraising with the same level of passion and personalization he had during his very first pub crawl.

2. Use the best in technology to help you punch above your weight.
Most people hadn’t heard of Invisible Children or Pencils of Promise when they first signed up on the StayClassy platform. And it’s fair to say that many of the millions of people who have donated to those organizations may not have a clue who StayClassy is, but that’s not the point. StayClassy exists simply to empower non-profit organizations and individual fundraisers with the best fundraising technology available. Period.

3. Get actively connected to the broader community of social entrepreneurs.
It’s easy as a tech startup to spend days and nights behind your oversized Apple screen and invest all of your marketing dollars in PPC and SEO. But StayClassy understands the importance of sitting at the center of this conversation, which is probably one of the reasons the CLASSY Awards exist. Their annual awards not only serves as a great viral marketing engine, but it provides an added value to all of their customers who can come together every year, network, learn from one another and grow stronger through the process.

StayClassy

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Anna Kaziunas France

Digital Fabrication, Coding

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.