Shawn Parr: 3 Pillars For Powerful Nonprofit Fundraising

Shawn Parr: 3 Pillars For Powerful Nonprofit Fundraising

StayClassy drives online fundraising for thousands of nonprofits by using the most current technology and rewarding people for their good behavior.

Shawn Parr, Bulldog Drummond
  • 23 september 2012

Seven years ago, Scot Chisholm’s mother was diagnosed with cancer. Not being one to sit around and swim in sadness, Chisholm did what he knew best. He got busy raising funds for cancer research to get involved and work toward a cure, not just for his mom, but for all the others like her.

He started off with what he thought we be an easy event to organize–a pub crawl. In his first event raised $1,000 and, soon, friends and colleagues began asking him to organize these events for other charities. He and business partner, Pat Walsh, began throwing events for a range of nonprofits and even using their business prowess to consult with the organizations. Through these projects, they experienced a constant frustration when it came to the types of software available for fundraising. So they decided to create their own.

StayClassy is an online fundraising platform for nonprofits to raise money and organize their supporters. After years of testing their concept with dozens of nonprofits, their initial idea has evolved into what is now an industry-leading online fundraising solution for charities, foundations, churches, schools, clubs, and more. They are the secret to fundraising success for thousands of organizations nation-wide. StayClassy works with such organizations as Invisible Children, Oxfam America, Pencils of Promise, Quicksilver Foundation, and the National Breast Cancer Foundation.

StayClassy’s latest evolution is the annual CLASSY Awards, the largest philanthropic award ceremony in the country, which is happening this weekend in San Diego. Hundreds of thousands of votes have been cast and everything will culminate in philanthropy’s biggest night, the CLASSY Awards’ red carpet award ceremony, on September 22.

Chisholm and Walsh continue to expand the ways in which they can help grow, support and raise capital for vital nonprofit organizations through both StayClassy and the CLASSY Awards. In preparing to speak at the CLASSY Awards’ inaugural Collaborative event this week, I dug into their business model and was pleasantly surprised to discover three pillars of uncommon sense in their innovative online methodology for nonprofit fundraising:

1. Make making a difference personal.
For Chisholm, StayClassy was a very personal business idea. His undeniable fervor has poured over into the detail and care with which he has developed their technology platform. He and his army of fundraising experts constantly educate and inspire customers to approach fundraising with the same level of passion and personalization he had during his very first pub crawl.

2. Use the best in technology to help you punch above your weight.
Most people hadn’t heard of Invisible Children or Pencils of Promise when they first signed up on the StayClassy platform. And it’s fair to say that many of the millions of people who have donated to those organizations may not have a clue who StayClassy is, but that’s not the point. StayClassy exists simply to empower non-profit organizations and individual fundraisers with the best fundraising technology available. Period.

3. Get actively connected to the broader community of social entrepreneurs.
It’s easy as a tech startup to spend days and nights behind your oversized Apple screen and invest all of your marketing dollars in PPC and SEO. But StayClassy understands the importance of sitting at the center of this conversation, which is probably one of the reasons the CLASSY Awards exist. Their annual awards not only serves as a great viral marketing engine, but it provides an added value to all of their customers who can come together every year, network, learn from one another and grow stronger through the process.



Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Related Expert

Diane Bayard

Creative dedicated to stationary products and services

Technology Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Yesterday

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Yesterday

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Yesterday

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

Travel Yesterday

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Yesterday

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Yesterday

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Yesterday

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Yesterday

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

No search results found.