A Lap Around The World will raise awareness for Peace Day.
Organizers of Peace Day have launched a ‘A Lap Around The World’ campaign to help promote the message on 21 September. Each time a person tweets using the hashtag #PeaceDay21Sep, the location is then pinpointed on a map. Peace One Day hopes the hashtag can ‘travel’ one whole lap around the world.
The not-for-profit organization Peace One Day was founded in 1999 by Jeremy Gilley, a British documentary filmmaker and actor. The campaign was created by agency Mother London.
Copywriter Henrik Düfke of Mother commented on the thinking behind the campaign:
In order to get Peace Day institutionalized in the calendar, a lot of people simply need to be aware of its existence. 20% of the world’s population to be precise. So we had to create something that is easy for a lot of people to engage with. We figured that if we could get the whole world to do something together (even just clicking a tweet-button) for one mutual goal, that would send out a pretty strong message: that the world is not such a big place after all.