Playboy has launched an Internet-based club for U.S. wine enthusiasts that will offer exclusive selections from around the world. They have been sourced from boutique vineyards and curated by Playboy.
The club includes a quarterly full-case delivery program priced at $129 for 12 bottles, an online store, exclusive offers for private customers, and specially packaged selections. There are special offers with names like “Gentlemen Prefer Blondes,” which includes “six sensual whites from around the world”, or the “Playboy Blind Date,” which includes a surprise mix of wines.
Members can check out tasting notes for the wines before purchase, and the club will also provide loyalty programs and opportunities to participate in wine experiences with special wine tours and tastings. Scott Flanders, CEO of Playboy Enterprises, said:
The Playboy lifestyle is about bringing the best the world has to offer to consumers. We carefully select a handful of wines that represent the essence of the Playboy brand – delightfully jovial, indulgent and carefully crafted – while catering to the consumer’s desires to celebrate life and live it with a little style. We look forward to sharing our favorite wine picks and giving the Playboy customer an easy way to discover and experience distinctive wines with our Playboy Wine Club.