Helping People Consume Less Technology By Making It Themselves [PSFK LONDON]

Helping People Consume Less Technology By Making It Themselves [PSFK LONDON]

Daniel Hirschmann and Bethany Koby from Technology Will Save Us offer DIY kits and workshop classes to demystify everyday tech.

Kat Popiel
  • 30 september 2012

Daniel Hirschmann and Bethany Koby are displacing the traditional notions of haberdashery with Technology Will Save Us, a movement that brings the craft of making into the tech space to enforce change.

At PSFK CONFERENCE LONDON 2012, the founders discussed how they are breaking down the barriers between everyday people and the mysteries of technology by providing “kits for everyday life.” From an electro greeting card to a thirsty plant kit, they offer a DIY approach for interested parties to learn the simple process of how to create a tech object, encouraging them to “produce and not merely [consume] technology.”

Hundreds of classes have taken place since they began over a year ago, and there are seven regular workshops a month taking place now at London’s Google Campus, British music store Rough Trade East and their headquarters Space Studios, with the team also building kiosks in retail locations to further embed the idea of being production-focused. Transforming communities into makers, for Hirschmann and Koby, is how they contribute to a shift in innovation, instilling “pre-skill” activities that then allow people to “fix, re-use and re-purpose”, ultimately leading to “more sustainable, conscious lives.”.

In one year, their output has seen ten kits, with two new ones launched to market: a puzzle radio kit and a bright eyes kit, which plays video within the lens, itself.  With Kickstarter’s new launch in the UK market, they plan to bring their programmable LED glasses to the market.

Technology Will Save Us / @techwillsaveus


IKEA Is Letting Kids Design Its New Line Of Toys

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Travel Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals


Get PSFK's Related Report: Future of Automotive

See All
Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

Retail Today

Why The Apple Watch Is Taking Foot In The Restaurant Industry

An app for the wrist-mounted device is looking to revolutionize customer service for staff


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Financial Services Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Health Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

Mobile Yesterday

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

No search results found.