11 Startups Reshaping NYC’s Fashion Industry

11 Startups Reshaping NYC’s Fashion Industry

A look at the winners from Bloomberg's 'Project Pop-Up,' a competition to find innovative fashion retailers and technology companies in New York City.

Plus Aziz
  • 7 september 2012

Mayor Bloomberg’s Fashion NYC 2020 initiative is worth noting for a number of reasons. The strategic study, which included interviews with 500 fashion industry professionals, focuses on how the fashion industry will continue to evolve while also acknowledging the challenges facing the fashion industry. When it comes to the facts, the NYCEDC confirms the importance of the fashion industry to NYC:

New York City’s fashion industry employs 173,000 people, accounting for 5.7% of the City’s workforce and generating nearly $10 billion in total wages with tax revenues of $1.7 billion. Home to more than 75 major fashion trade shows plus thousands of showrooms, New York City attracts hundreds of thousands of visitors each year.

One of the main projects housed under the Fashion NYC 2020 Initiative is a competition titled Project Pop-Up, which seeks to ‘recognize and reward emerging, innovative, New York City-based fashion retailers (both offline and online) and fashion-related technology companies. The eleven winners of the competition were recently announced; winners received one month of free showcase space at STORY, an innovative retail store led by Rachel Shechtman, as well as toolkit of business services (which include support in marketing, PR, and mentoring from industry leaders).

Find out more about the innovative winners below:

Acustom uses body scanning technology to help clients create perfectly fitted articles of clothing (they’re focused primarily on pants). This scanner can be accessed at Project Pop-Up for customers.

AHAlife is an e-commerce destination where visitors can “upgrade their life” by browsing curated products and unique gifts from around the world.

Fashion GPS is an app that allows users to track samples, look books, PR, and fashion events. In addition to positioning itself as a resource for runway show attendees, it also provides metrics for brands and publishers.

Have to Have is a social commerce platform and a “registry for your lifestyle”. They offer a personalized digital shopping experience, with functionality to rate products and exchange comments. They also have a downloadable bookmarklet that enables users to archive images across the web.

Of a Kind is a sleek platform for emerging designers. They focus on selling limited-edition pieces, and providing consulting and editorial that provides perspective and designer stories.

Outlier is an online retailer specializing in combining high-tech fabrics with traditional menswear looks. Founded by Abe Burmeister and Tyler Clemens, they’re clothes balance aesthetics and rugged clothing, ideal for urban living.

Perch Interactive turns any table surface into a hands-on, interactive display of the products it holds. It’s a product created by Jared Schiffman, a partner at Potion Design, an interactive design and technology firm.

ReFashioner is an online marketplace for fashion enthusiasts founded by Kate Sekules. The site is  inherently ecological since all their products are recycled couture and quality vintage articles of clothes, shoes, and accessories.

Shoptiques is an aggregator of inventory from fashion boutiques across the country. The app features 160 boutiques in 20 U.S. cities; users can explore products by trend, product, boutique, or neighborhood. Check out Mashable’s in-depth piece on how this company got started.

Snapette helps users find nearby products, offers, and stores nearby. The location-aware mobile app has partnered with 50 designer brands and boutiques. Go here to download the app.

Style for Hire is a network of stylists whom offer audits of your wardrobe and personal shopping assistance. Goals may include saving money, looking better, or being more ecological.

Scroll through pictures from the event at Story below:

STORY will be featuring these companies until the end of this month, make sure to visit their physical location in Chelsea to see the products from the 11 NYC-based fashion boutiques and startups.



Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Today

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Today

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Retail Today

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors


Christophe Mascarin

Innovation in Latin America

Automotive Today

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Today

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Today

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Today

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear


Rio Olympics
Innovation Coverage From The Rio Games

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Today

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

No search results found.