Jason Milligan: How To Keep A Younger Audience Focused [PSFK LONDON]
The Creative Director at Sesame Labs talks about the newly launched partnership with Microsoft Kinect that is driving children's education forward through interaction.
- 23 september 2012
Jason Milligan, Creative Director of the Content Innovation Lab for Sesame Workshop, showed the evolution of educational programming at the PSFK CONFERENCE LONDON. What started off as a just a children’s TV program, has now evolved into digital and interactive products.
Sesame Street recently partnered with Microsoft to develop programming leveraging the Kinect platform. The project has developed a series of interactive programming that are fun and entertaining. Utilizing the motion-sensors of the Kinect, children can now move around their body and use their voice to make things happen on screen.
Three key take-aways from the talk:
- Microsoft Kinect makes learning more intuitive, interactive, and entertaining.
- The more someone is engaged with the content, the more they would get out of it. This is especially true for a younger audience to keep them focused without boring them.
- Sesame Workshop hopes to utilize every other digital platform to reach kids and develop fun and educational content.