‘Social’ Headphones Let Friends Listen To Music Together
Monster's new headphones integrate music sharing into the product design.
Monster has quickly built its reputation beyond home entertainment equipment through a series of highly successful collaborations (notably with Beats Audio and Apple) that have solidified it as a fashionable electronics brand.
The company is now focusing on a partnership with media conglomerate Viacom to launch a new pair of headphones which enables listeners to plug into each other’s sets to share/listen to music through a ‘buddy jack.’ The headphones also have cellphone control features and users can follow the Twitter buzz around the product using the hashtag #INMYDNA.
The headphones, which come in the forms of on-ear and in-ear designs, debuted at the MTV Video Music Awards earlier this month, and will be available for purchase in mid-October.