At PSFK CONFERENCE LONDON 2012, innovation leader and entrepreneur Tamara Giltsoff explained how she has acquired acclaim within the entrepreneurial space because of her work with new business models and what she terms ‘impact opportunity.’ She believes in the creation of a new lexicon for considering sustainability. Hailed as an ‘Outstanding Businesswomen Under the Age of 35′ by World Business Magazine, her recent interest in crowd-based movements on the internet relates to her own work on the use of data science to unlock new markets.
In her talk, she outlined three critical drivers of business change today:
- Innovation deriving from startups can help create new business models. Their ability to scale from small to medium and large can be invaluable case studies to larger corporations looking to revolutionize change. She cited Telefonica’s incubator program Wayra which is seeking to invest in emerging global businesses as a way to cogenerate value and truly output impact innovation.
- When mapping the business case, sustainability must sit at the core. Product innovation should only be secondary to the long term plan of how to sustain business practice and consider outside social trends and environmental factors. With an increase in individuals moving to urban areas and 60% of the supply going towards domestic use, a holistic overview must be considered for all business properties.
- The rise of ‘the internet of things’ will continue to be the future. An increase in digital products is already highlighting that this trend will continue. Examples she mentioned included crowdfunding (Kickstarter), shared services (Airbnb.com), peer to peer business models (Skillshare) and cutting out the middle man (Naked Wines).
The video of Tamara’s talk – and those of the other speakers – will be available in October 2012 in our video section.