‘Test Drive’ An Audi With An iPad

‘Test Drive’ An Audi With An iPad

The car company commissioned track builders from Slot Mods USA to build a custom course so fans could drive the new quattro in slot car form with an iPad controller.

Emma Hutchings
  • 28 september 2012

Audi recently offered fans at the Royal Bank Plaza in downtown Toronto, Canada, the chance to get behind the wheel for a one-of-a-kind quattro experience on a slot car test track. They commissioned track builders from Slot Mods USA to handcraft the course and made Audi A4 slot cars from scratch. An industrial laser scanner was used to generate the digital outline, then body shells were created on a 3D printer and paired with separately sourced four-wheel-drive slot car chassis.

To showcase how the Audi quattro could stay on the road, special care was taken to keep the cars on the track, with hours spent testing and custom tuning the traction magnets on each vehicle. Adapted mini spy cameras were placed inside the car to wirelessly transmit a live stream so people could feel as if they were driving the cars and seeing the road from the vantage point of a real driver. A custom iPad app was developed to control the cars, with drivers using a digital thumb control interface to regulate acceleration and deceleration. You can check out some in-car footage from the slot car track below:

Audi quattro experience


Flower Pencils Create Cherry Blossom Petals When Sharpened

Arts & Culture
Technology Today

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail Today

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry


Get PSFK's Related Report: Future of Automotive

See All
Gaming & Play Today

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Entertainment Today

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Today

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

Millennials Today

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs Today

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Food Today

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Today

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Today

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Today

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Today

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Today

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Today

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.