menu

The Future Of Office Space: Interview With Campbell McKellar

The Future Of Office Space: Interview With Campbell McKellar
Advertising

Loosecubes is leveraging trends in technology and work lifestyles by developing a co-working community.

Plus Aziz
  • 12 september 2012

PSFK Presents The Future Of Work

Upon hearing about Loosecubes‘ website re-design, PSFK caught up with founder, Campbell McKellar, to dig deeper into how her business capitalizes on trends that are shaping how we work. Read the interview to learn more about Loosecubes and important cultural shifts that that reflect how quickly our office environments are changing.

Tell us about your company and the problem you are solving for.

Loosecubes is the world’s largest community marketplace for shared workspace with almost 1,700 spaces in 350 cities and 47 countries around the globe. We connect business owners who have an extra desk, couch, conference room, etc. with freelancers, entrepreneurs, and business travelers in need of an inspiring place to work. Starting a business or working remotely can be really lonely. I’ve been through it a couple times. It’s hard to find a productive and affordable place to work on an ad hoc basis. It’s even harder to find one full of people you’d like to spend happy hour with.

Our goal is to reinvent the office for today’s workforce. We’re mobile, we’re social, and we’re passionate about our work. I want everyone to make new “work friends” by working in Loosecubes with other great people. We’re bringing the concept of co-working everywhere: to company offices (Rickshaw Bags, TaskRabbit, Rocketboom), home offices (Red Paperclip Rooftop and Patio), art studios (Con Artist Shared Artist Workspace), even commercial kitchens (Bakery Rental Share)!

Tell us about your website redesign; how has the website experience been improved?

We’ve shifted our focus to the people that work in the spaces and not just the spaces themselves. Members in search of spaces can now connect Loosecubes to their Facebook accounts and receive recommendations on places they might want to work based on their real life friends. In addition to that, hosts can connect to Facebook to receive recommendations for Loosecubers they might want to invite to cowork with them at their spaces. Other highlights include reservation payments via credit cards and Paypal, the option for hosts to offer discounts to friends or deals to Loosecubers they’d like to meet, and a heavily improved search function complete with multiple filter options.

We really took the time to listen to user feedback and worked hard to improve the user experience based on what we were hearing. Now it’s easier than ever to find a space, book it, and get to work. We’ve got a lot more that we want to do with the product, but this redesign has been a great first step!

How are our ideas about the workforce changing?

Cloud technology, the recession and an increased presence of women in the workforce have created a huge shift toward flexible and location independent work. It’s a story we’ve heard 100 times, but what’s crazy to me is how much it’s changed – and how quickly. According to research, 62% of American companies allow their employees to work remotely. 57% of US companies allow some form of flex time. Today there are 42 million freelancers & contingent workers, according The Freelancers Union. Another recent study said by 2020, 40% of the US workforce will be contract based. And it’s only going to accelerate. Elance stated that 83% of millennials view freelancing as a part of their career strategy. The producers of The Office did a study that said that 58% of people in the UK think the traditional office will be extinct by 2021. Clearly work has changed. It’s time for the office to catch up.

What tactics and strategies have you employed to grow your community and supporters?

We live our own model (or eat our own dog food as some might say) by hosting Loosecubers in our office every day in Brooklyn. People come in, see our culture, see what we are trying to create. They tell their friends, blog about it, and in some cases even refer us to other freelancers or start-ups we might be interested in working with.

We’ve done some direct outreach to companies and co-working spaces that we think are a perfect fit for the community. Twitter is an extremely useful tool for us, and keeps us engaged with our community on almost a 24/7 basis. We’ve been a bit underground for almost a year, but with our new site, we’re ready to spread the word!

Where do you go to find inspiration?

Some instrumental reads are: Seth Godin’s blog, Stephen Johnson’s Where Good Ideas Come From, Richard Florida’s Rise of the Creative Class, Julie Burstein’s Spark: How Creativity Works, and Workisnotajob.com. I’m also a huge fan of Blind Melon – Change. Most of all I am inspired every day by our team and the members of our community I meet coworking in our office in Brooklyn and whenever I travel.

We believe the world of work should look different. With our growing community, we’re getting closer every day.

Thanks Campbell

Loosecubes

Are you a freelancer who likes to be surrounded by people when you work? Maybe you’re a new startup CEO using a coworking space to grow your company. If you’re working anyplace other than a typical office or in your home, share with us and tell us what you think the benefits are, or send us a link to a related innovation that we might have missed.  

Tweet it to us at @psfk with the hashtags #FoW #MyCoworking, for a chance to win $100 gift certificate to the social product development company Quirky.  

Over the next 4-8 weeks we want to start a conversation around what you see as possible in the Future of Work.  Be sure to follow the conversation on PSFK and participate in the daily competitions. Tweet us your ideas to @psfk using #FoW

Sign Up To Receive A Future Of Work Summary Presentation

Advertising
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Trending

Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Yesterday

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Fashion Yesterday

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Yesterday

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Europe Yesterday

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Children Yesterday

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Yesterday

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Yesterday

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

No search results found.