A clever ad campaign caused people’s papers to shake when they turned to the page, but not all the feedback on social channels was positive
To promote the Polo and Vento in India, Volkswagen took out two full-page advertisements in the Times of India. The national print campaign featured a small light-sensitive box that vibrated when the reader was on the page, but would automatically turn off when the page is flipped. The ad asked the reader if they could “feel the shiver of excitement?”
The vibrating ad itself has generated quite a bit of discussion online, particular on Twitter. However, the sentiments haven’t all been positive. Readers mocked the ad and related it to a vibrator, rather than a vehicle. Some were even confused when the newspaper began shaking and didn’t quite know what was happening.
What added fuel to the fire was Volkswagen’s response to the negative buzz, when they tweeted:
Women would be dumb to call it a vibrator. Or maybe they do not understand real driving experience #PunIntended #Volkswagen #Creative.
The tweet was soon deleted but no apology has been given. Watch the video below to see the print ad in action:
Top image via: http://www.firstpost.com/wp-content/uploads/2012/09/VWad380.jpg