Stranger & Stranger designed new packaging for wine maker Truett-Hurst, wrapping their bottles in paper covered with recipes, pictures, and quotes relating to occasions wine might be bought for.
Instead of a label with the grape variety and country on it, they thought about why someone might be buying that particular wine. After identifying 22 niches and buying occasions that might benefit from enhanced packaging, they developed a patented bottle sleeve. The wraps are 100% FSC certified, recyclable, re-useable, and tear-resistant, and the wines have just been launched by Safeway. Kevin Shaw, founder and creative director of Stranger & Stranger, said:
The added real estate that the over sleeve gives us has allowed us to engage with people in a way that a tiny back label never can. Everyone just wants to pick up and read these packs. The best ideas are the simplest and we made them look striking and very individual. The launch range is just hitting the shelves and we’re developing new ideas every day.
Click through to see pictures of the innovative packaging design: