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Band Shares Album With A Single Fan & Tracks How Long It Takes To Go Viral

Band Shares Album With A Single Fan & Tracks How Long It Takes To Go Viral
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The xx collaborated with Microsoft to create a site with a visualization that shows how 'Coexist' was digitally shared from just one person.

Emma Hutchings
  • 12 september 2012

The xx shared their new album Coexist with just one fan days before its official release. The stream’s host site, created in collaboration with Microsoft, tracked digital shares with a visualization that displays the album’s viral success around the world. It blends music, art, and technology, showing how the music was shared, and spread starting with just a single person. By using your mouse (or finger) to move the time slider up and down on the right of the map, you can interact with the visualization to see how the experience was shared over time.

Band Shares Latest Album With Only 1 Fan, Tracks How Long It Takes For It To Go Viral

The Microsoft team commented on the project:

The experience, which represents the art of digital sharing, is a testament to The xx and their passion to continually push the boundaries of our expectations. As fans of the band, the team at Internet Explorer couldn’t be more thrilled for the opportunity to work together. The Coexist site is built exclusively in HTML5, and we’ve engineered the experience to work plug-in free on all modern browsers, and in particular Internet Explorer 10 on Windows 8.

Click the link below to explore visualization.

The xx

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