Zappos recently launched an experimental website app that analyzes the ‘pins’ on someone’s Pinterest boards, using the information to recommend products on the Zappos online store- just like a personal shopper. The site, ‘PinPointing,’ allows the shopper to bring up items posted by someone on Pinterest and generate a list of related products available at Zappos.com. Users can search for boards created by friends, celebrities, or brands.
PinPointing provides an interactive and interesting way of browsing through Zappos’ large inventory, as well as an avenue for ‘social shopping.’ Zappos claims that users are 13 times more likely to share a purchase on Pinterest than on Twitter or Facebook, and Will Young, director of Zappos Labs, the division who created PinPointing, speaks to the app’s potential:
Social shopping is a total buzzword that people throw around, but I don’t think any big brands have cracked it. When we talk to people and ask what they think is the best social-shopping experience, they say Pinterest, and it’s not even a retailer.
Can PinPointing transform Pinterest from a ‘wish-list’ to a retailer?