Ad agency Smoyz created an Instagram stunt for shoe company ALDO Israel by placing a sign with a bell in the middle of a busy street. The sign instructed people to stand on the welcome mat and take a photo of their shoes, then upload it to Instagram with the hashtag #ALDO and add their shoe size.

After ringing the bell, a huge mobile shoe box appeared with a free pair of ALDO shoes inside just for them. The bell rang 457 times and over 500 pictures were uploaded to Instagram during the ‘Ring My Bell’ stunt. Check out the video below to see the campaign:

ALDO Israel