App Curates Culture And Accommodation For The Discerning 21st Century Traveler

App Curates Culture And Accommodation For The Discerning 21st Century Traveler

PSFK talks to the founders of about its travel guide to cities and culture built with creative professionals in mind.

Timothy Ryan, PSFK Labs
  • 21 october 2012

PSFK recently had the chance to catch up with Josh Spear and Aaron Rutledge, the founders of – a 21st century travel company  partnering with hotels and select curators to provide personalized travel experiences. Built for creative professionals and frequent travelers, Valet members receive local ideas for shopping, dining, arts & entertainment and featured city guides from a hand-picked network of tastemakers around local attractions, hotels and dining. To date, the site encompasses over 80 hotels in more than 45 cities around the world. We spoke with Josh and Aaron to get their thoughts on the value of curation and using tech to accomodate for the 21st century traveler.

What can you tell us about

The site’s pretty simple. It’s regionally focused, which is to say that it is designed for travelers committed to a certain destination, versus a site that says, “We’re going to inspire you to think about where you want to go.”

Hotels are by and large, the place that people spend the most amount of money on a five‑day trip, and getting them 15, 20, 25 percent off that is pretty meaningful. We’re also not sending you to a hotel outside the Miami airport. We are sending you to the Mondrian or the Standard for a four or five star hotel.  We won’t publish guides unless we have at least five solid curators, who are experts in that city.

We ask curators to begin by choosing their favorite hotels. They provide us a list of hotels and local recommendations, for which we started about 10 category filters, so you can go down and do Night Life, Shopping, Restaurant etc. You can also can filter the map by those specifications and visualize attractions nearby.

To us, we don’t see this generation as wanting to stay at the Ritz Carlton and have 18 holes of golf. They want to stay at the Ace Hotel or the Standard and experience something new altogether.


What is unique about the curation element?

A lot of these experts are sharing information that they wouldn’t share publicly. Where are you going to go to find out what John Maida likes in Tokyo? It’s not information you can find anywhere.

Most of the people that are on  know that they travel to New York once a month, or to Tokyo three times a year. Curators provide a glimpse into the latest hotels and cultural scenes so that a person can go to a place like NYC with little preparation and have a great experience.


How do hotels benefit?

Hotels gain a social facing Customer Retention Management infrastructure. We can give them pre‑check in intelligence about who is coming, so that when somebody shows up at the front desk, they actually know, “Oh, this is…I know a little bit about them, let me take care of them.”

It’s different from other places that you book online, because they own the relationship with the customer, beyond just giving them money and their first and last name. You can’t add to Customer Retention Management with just that information.

Thanks Josh and Aaron!

Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Kate Unsworth

Fashion and Wearable Tech

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.