This Russian online newspaper understands that public humiliation and dissent are effective ways of promoting better behavior — and they’re winning awards for it. The-Village.ru has created “Parking Douche,” a mobile app created to highlight poor parking practices in Russia.
Cell phone users can take a picture of the pesky car, type in a physical description and the license plate number and send it to the paper. The Village will then post it as a pop-up advertisement on their webpage — and it gets more embarrassing: the pop-up will only be posted for people who are reading within the immediate area of the car (the idea being that someone will recognize the car and its owner). The reader won’t be able to finish the article until they re-post the car on their Facebook page, effectively spreading the info to others who might know the driver.
Check out a video of the app in action below.
The app has won several awards, including the Grand Prix at the Golden Drum Awards in October 2012 for Mobile, Digital Campaigns, Mobile Campaigns and Innovative Campaigns; and the Silver Drum for Digital and New/Innovative.