How The Car Buying Experience Changes When The Shopper Is In Control [FUTURE OF RETAIL]
PSFK explores how designer deals can empower customers in this illustrated scenario from the 2012 Future of Retail report.
In PSFK’s latest Future of Retail report, we present several use-case scenarios that showcase a potential future retail experience for different business verticals. Leveraging the trends uncovered during our research, the PSFK Consulting team have illustrated ways that these trends might manifest in the near future.
The following Car-Buying scenario is one of five featured in our latest report and shows how customers can leverage the power of online communities and group buying services to level the playing field with dealerships when purchasing a new automobile.
Situation: Jane is a single mother who needs a new minivan but is unsure what make/model is best for her needs. She wants some one-on-one advice, but doesn’t want to be pressured into buying by talking to a sales person at a dealership.
While researching online, Jane finds a helpful automotive website that offers to connect her with current owners willing to share their experiences. Jane speaks to several families and decides on the perfect vehicle for her needs.
Unfortunately, with the options she wants, the cost is a bit higher than her budget allows.
Jane has her heart set on this one vehicle. In order to arrive at a price she can afford, Jane visits a group buying site that allows her to build her own deal. The site helps connect her with other people in her area who have also expressed interest in buying a vehicle from the same brand. If enough people sign on, the dealership will honor a discounted price.