How The Car Buying Experience Changes When The Shopper Is In Control [FUTURE OF RETAIL]

How The Car Buying Experience Changes When The Shopper Is In Control [FUTURE OF RETAIL]

PSFK explores how designer deals can empower customers in this illustrated scenario from the 2012 Future of Retail report.

Matt Sabourin
  • 14 october 2012

In PSFK’s latest Future of Retail report, we present several use-case scenarios that showcase a potential future retail experience for different business verticals.  Leveraging the trends uncovered during our research, the PSFK Consulting team have illustrated ways that these trends might manifest in the near future.

The following Car-Buying scenario is one of five featured in our latest report and shows how customers can leverage the power of online communities and group buying services to level the playing field with dealerships when purchasing a new automobile.

Situation: Jane is a single mother who needs a new minivan but is unsure what make/model is best for her needs. She wants some one-on-one advice, but doesn’t want to be pressured into buying by talking to a sales person at a dealership.

While researching online, Jane finds a helpful automotive website that offers to connect her with current owners willing to share their experiences. Jane speaks to several families and decides on the perfect vehicle for her needs.

Unfortunately, with the options she wants, the cost is a bit higher than her budget allows.

Jane has her heart set on this one vehicle. In order to arrive at a price she can afford, Jane visits a group buying site that allows her to build her own deal. The site helps connect her with other people in her area who have also expressed interest in buying a vehicle from the same brand. If enough people sign on, the dealership will honor a discounted price.

With her offer accepted, Jane drives her new minivan off the local dealer’s lot.

A summary of the Future of Retail report is available to view & download for free – and a copy of the full 100 page document can be ordered today.



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.