menu

How Can Brands Empower Loyal Consumers To Sell On Their Behalf? [FUTURE OF RETAIL]

How Can Brands Empower Loyal Consumers To Sell On Their Behalf? [FUTURE OF RETAIL]
Retail

PSFK explores how companies can create loyal brand ambassadors in this illustrated scenario from the 2012 Future of Retail report.

Matt Sabourin
  • 14 october 2012

In PSFK’s latest Future of Retail report, we present several use-case scenarios that showcase a potential future retail experience for different business verticals. Leveraging the trends uncovered during our research, the PSFK Consulting team have illustrated ways that these trends might manifest in the near future.

The following beauty product scenario is one of five featured in our latest report and shows how brands can empower loyal customers to advocate on their behalf and reward them for their efforts. By taking advantage of social media platforms, brands can facilitate connections between likeminded customers and foster deeper relationships by allowing them to participate in the creation of new products.

Allie is a loyal customer of the beauty brand and actively shares new products and purchases on Facebook and Twitter. Her active participation earns her VIP status on the brand’s site and within their online community. One of the perks of having status is being able to host product parties.

Allie decides to host a party and generates a list of invites using the beauty brand’s application. As people begin to RSVP, the beauty platform begins customizing the bundle of products that will be sent to Allie and her guests based on the ‘likes’ and previous purchases of the people on her “guest list.”

During the party, there is a dedicated brand representative available via video chat to answer questions and provide style tips.

The brand rep also showcases several sample products that the brand is testing. Based on the women’s feedback, the brand will decide on a new color palette for next season.

All of Allie’s guests receive a personalized ‘Thank You’ package of beauty products in the mail that feature next season’s new shades.

A summary of the Future of Retail report is available to view & download for free – and a copy of the full 100 page document can be ordered today.

Retail
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Trending

Get PSFK's Related Report: Future of Automotive

See All
Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Related Expert

Pablo Slough

Mobile Advertising

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

No search results found.