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This Week In Brand Strategy & Marketing

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Paloma M. Vazquez

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:

  • The continued importance of content (strategy) in marketing – and what makes it worth reading and spreading
  • Further examples of what makes for an interesting story/narrative – from locale to sincerity to service/experience
  • Hype vs. sustainability – what makes new behaviors (or platforms, products or experiences) stick
  • Interesting: YouTube continuing to livestream more events – from the US presidential debates to Jay-Z’s concert

Discussions Shaping Strategy, Creativity & Innovation  

Notable Ideas: New Products, Platforms and Projects 

Brands, Companies and Entities of Note (some more obvious than others)

Digital & Social Media News and Resources

 

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