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This Week In Brand Strategy & Marketing

This Week In Brand Strategy & Marketing
Advertising

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Paloma M. Vazquez
  • 21 october 2012

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:

  • Bold moves from risk-taking brands like Red Bull with the #Stratos stunt (and world record)
  • More on ‘maker’ and DIY culture fueling the next industrial revolution
  • Related – how new e-commerce models are disrupting the traditional retail model through vertical integration, skipping the retailer entirely
  • Content, content, content – can’t talk about marketing today without considering content

Discussions Shaping Strategy, Creativity & Innovation  

Notable Ideas: New Products, Platforms and Projects 

Brands, Companies and Entities of Note (some more obvious than others)

Digital & Social Media News and Resources

+#advertising
+#culture
+#design
+#retail
+#technology
+Advertising
+Apple
+Automotive
+branding
+coca-cola
+consumer goods
+content marketing
+culture
+Culture
+Design
+digital media
+Drive Sales
+Earn media / increase exposure
+Electronics & Gadgets
+Europe
+Facebook
+Google
+Innovation
+Instagram
+Marketing
+mcdonalds
+Media & Publishing
+Microsoft
+mobile
+Retail
+Social Media
+technology
+Twitter
+work
+Work & Business
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