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This Week In Brand Strategy & Marketing

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Paloma M. Vazquez

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:

  • Bold moves from risk-taking brands like Red Bull with the #Stratos stunt (and world record)
  • More on ‘maker’ and DIY culture fueling the next industrial revolution
  • Related – how new e-commerce models are disrupting the traditional retail model through vertical integration, skipping the retailer entirely
  • Content, content, content – can’t talk about marketing today without considering content

Discussions Shaping Strategy, Creativity & Innovation  

Notable Ideas: New Products, Platforms and Projects 

Brands, Companies and Entities of Note (some more obvious than others)

Digital & Social Media News and Resources

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