This Week In Brand Strategy & Marketing

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Paloma M. Vazquez

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:

  • Not a ‘trend’ at this point, but ‘making things’ continues to permeate – from store concepts facilitating it through 3D printing, to agencies making ‘invention’ part of their culture (and job descriptions)
  • How to interpret and apply the data we have access to – from Amazon making a side business out of selling predictive shopping data, to ‘dark social’ data, and startups using Big Data
  • The GIF, particularly well celebrated this week

Discussions Shaping Strategy, Creativity & Innovation  

Notable Ideas: New Products, Platforms and Projects 


Brands, Companies and Entities of Note (some more obvious than others)

Digital & Social Media News and Resources

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