menu

Chanel Creates Interactive Digital Timeline For Coco And The Company

Chanel Creates Interactive Digital Timeline For Coco And The Company
Advertising

The famous fashion brand reveals its history through pictures and videos.

Karen Summerson
  • 5 october 2012

For the first time in the company’s history, Chanel has created a public domain which shares the story of the company’s history, as well as the biography of its founder and namesake, Coco Chanel. The site is divided into a timeline of the biography of Coco and a history of the Chanel company, as well as a video history of its famous perfume, Chanel No. 5, entitled ‘For The First Time.’

The company will continue to supplement the site with additional information and videos, but for now there’s a collection of interesting photographs, historical tidbits, and commercials. The video history of Chanel No. 5 reveals that the perfume was the first to combine multiple fragrances (a total of 80 for this particular scent) and shares the celebrities that lent their image to the famous fragrance, including Brad Pitt, Nicole Kidman and Audrey Tautou.

The archives come on the heel of popularity and interest sparked by the film ‘Coco Before Chanel‘, starring Audrey Tautou, in addition to other micro-sites launched by high fashion companies, including Burberry and Valentino.

Chanel Archives

Images via InstinctMagazine

+#advertising
+#culture
+#retail
+#technology
+Advertising
+brad pitt
+Chanel
+culture
+Electronics & Gadgets
+Entertainment
+Fashion
+fashion / apparel
+history
+internet
+Luxury
+Media & Publishing
+microsite
+Retail
+technology
+timeline
+Work & Business
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Advertising february 23, 2017
Automotive february 23, 2017
No search results found.