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Passers-By Use Their Chewing Gum To Vote For The Next President [Video]

Passers-By Use Their Chewing Gum To Vote For The Next President [Video]
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Obama or Romney? A street art project asks participants to show their support with sticky candy.

Yi Chen
  • 25 october 2012


Stefan Haverkamp is a renowned JWT/MRM alumni and currently teaches at the Miami Ad School in New York. Recently, Haverkamp has come up with a clever street art project that asks passers-by to vote for the 45th president with their chewing gum.

The ‘Gum Election’ is a series of printed poster that asks readers, “Who sucks the most? Vote with your gum.” The face of Obama is on the left, while Romney is on the right. Participants simply stick their gum on the candidate they would not vote for. It’s not only a fun installment, but also keeps the streets cleaner.

Watch the video below to see how the Gum Election works and how to participate:

Gum Election

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